Staff, 2022-12-09 02:09:00,
With borders open and travel restrictions lifted in many locations, international travel is on the rise. As we look toward 2023, targeting international travelers presents a strong opportunity. One sector of travelers making a big return, and increasing their budgets, is families. This means it’s more important than ever to understand what families care about when traveling in order to effectively connect.
The growth of international travel
Data from the 2023 Traveler Value Index shows that the desire to travel internationally is on the rise. Almost half of consumers are likely to book or have booked an international trip for the next 12 months, up from about 30% in December of 2021. Millennials are even more likely to travel internationally, with 60% saying they are planning a trip or have booked.
While top travel destinations for 2021 were almost all within travelers’ own regions, data from Q3 2022 shows that international destinations are making a strong return. International travel is likely to continue to ramp up in 2023, as consumers continue to be more confident in going farther out.
Families are returning to international travel
One sector of travelers that is important is the return of international travel is families. With families spending 25% more per booking than other travelers, they are an impactful group for our industry.
During the pandemic, the proportion of families traveling internationally declined compared to other traveler groups. However, Q2…
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