Award-winning luxury safari outfitter, focused exclusively on Africa, African Travel, Inc. (ATI) is getting ready to celebrate the ‘month of giving’ by offering travel advisors a special incentive this November.
During the promo period, travel agents can earn 20 percent commissions when they book clients on new custom land safaris of seven nights or more, with paid deposits, between November 1-30, 2022. Additionally, ATI is making it possible for advisors to get paid earlier, with commission payments set to be issued 30 days prior to departure, starting in January 2023.
With AFI’s available 16 destinations on the African continent and manifold safari options tailorable to clients, travel advisors have ample opportunity to earn thousands extra in commission during the promotional period. And, with the end-of-year holidays just around the corner, a once-in-a-lifetime safari experience makes an ideal gift for clients wishing to treat themselves or loved ones.
To assist travel advisors in closing their sales of customized African safaris, ATI also provides all of the promotional materials and selling tools they might need. These include such collateral items as customizable emails, brochures, banners and social media posts designed to allow agents to efficiently market to their clientele.
“We are grateful for the…
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WHY IT RATES: To aid Kenya’s tourism recovery, the new, large-scale “Real Deal Kenya” lmarketing campaign, aimed at the North American market, will offer special flight booking options and itineraries with seven partner tour operators, suited to many different interests and budgets. — Laurie Baratti
The Kenya Tourism Board (KTB) has launched the first phase of a global marketing campaign in their strongest source market – North America.
The campaign – “Real Deal Kenya” – was developed to reinvigorate Kenya’s tourism industry by highlighting the wildlife, culture, and adventure activities available to the global visitor.
According to KTB CEO Dr. Betty Radier, the campaign is in line with the board’s strategy of making Kenya one of Africa’s top tourist destinations.
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“This is not only a very timely and relevant initiative, but also an important part of our strategy for attracting visitation from abroad, as we regain our stability from the impact of Covid-19 pandemic.” she said.
The digital campaign in North America – launched by media-buying agency Dalh-Mac Group, experts in travel marketing – in partnership with Sojern, utilizing their rich data partnerships to deliver a variety of video content and display banners to audiences actively seeking travel inspiration.
In partnership with Kenya Airways the campaign offers…
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Three national airlines in the region — Kenya Airways, Uganda Airlines and Air Tanzania, — are flying in the loss-making zones and could remain in trouble for years to come, experts have warned.
For instance, Uganda Airlines, in the news for the past fortnight as a parliamentary oversight committee probed its operations, could remain trapped in the loss position for decades, experts on airline business have observed.
Sources say the airline is expected to report further losses for the 2021/22 financial year that ended in June. The losses, though anticipated at this stage of the business, will be well over initial projections, driven by a mismatch in revenue growth and cost escalation as the airline launched its first intercontinental flight to Dubai last October, and a sharp rise in fuel costs as the air transport industry restarted globally.
The parliamentary probe revealed that the airline made losses worth Ush164 billion ($43 million) during 2020/21 fiscal year. That figure represented a 37 percent deviation off projections for the year. It is again expected to be off-target by 53 percent in the numbers that will be reported for the financial year that ended last June.
According to its embattled chief executive Jenifer Bamuturaki, however, the absolute loss is much lower than the reported Ush164 billion ($43 million) because Ush77.4 billion ($20 million) was the book value for depreciation on aircraft and not actual cash outflow.“When you factor in the Ush14 billion…
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Kenya has signed seven bilateral agreements with Sierra Leone aimed at enhancing relations between the two countries.
One of the agreements is on the establishment of a joint commission for cooperation, while the six others are Memoranda of Understanding on political and diplomatic consultations, trade and Investment, cooperation in wildlife tourism, gender equality and women empowerment, agriculture, and arts and youth affairs.
The agreements were signed during a bilateral meeting between President Uhuru Kenyatta and his Sierra Leone counterpart Julius Maada Bio at State House Nairobi on Monday morning.
A 21-gun salute and a guard of honour was mounted by the Kenya Air Force as part of the visiting president’s welcome honours.
At the meeting, President Kenyatta said the two countries need to strengthen relations for their full potential to be harnessed and used for the benefit of both countries.
President Bio arrived in the country on Saturday night for a five-day state visit upon the invitation of President Kenyatta and was received at the Jomo Kenyatta International Airport by Kenya’s Cabinet Secretary for Foreign Affairs Raychelle Omamo.
On Sunday, President Bio attended the International Day of United Nations Peacekeepers at the International Peace Support Training Centre in Embakasi, Nairobi.
The Sierra Leonean leader used the opportunity to thank Kenya for its contribution to his country’s peace.
Kenya is one of the African Union Member States that contributed troops to the then United Nations Mission in Sierra Leone (UNAMSIL) between 1999 and 2006. Kenyan troops were deployed under the KENBATT contingents and five soldiers died in the war.
President Bio read all their names at the event in Nairobi,…
Nairobi — Kenya Tourism Board (KTB) Friday renewed its partnership with World Marathon Report Holder Eliud Kipchoge because the Magical Kenya Ambassador.
The partnership is a part of the continued efforts by the Board to leverage Kenya’s standing as a worldwide sporting powerhouse to market the vacation spot to the world.
Eliud was first signed as Kenya’s tourism ambassador in 2020, a partnership that noticed the champion promote Kenya as a most popular tourism vacation spot regionally, regionally, and internationally by way of varied campaigns.
Talking in the course of the announcement at an occasion held at Karura Forest Eliud Kipchoge mentioned that he was honored to resume his partnership with Magical Kenya as its vacation spot ambassador, noting that his love for Kenya made the engagement fulfilling to him.
“I’m very delighted to resume this partnership with Magical Kenya which has now change into my household. It’s such a fantastic honor to be given the accountability to characterize my nation as its Tourism Ambassador. I’ve loved this position which has additionally made me be taught loads about Kenya. for example, in 2020, I used to be capable of witness the nice wildebeest migration, as we speak I’m at Karura forest which is a vital conservation ecosystem in Kenya. I hope that I can proceed to serve my nation on this position and likewise elevate consciousness of conservation and the fantastic thing about Kenya.” mentioned Kipchoge
Kipchoge added that the business had suffered loads in the course of the covid -19 pandemic and due to this fact required help from all Kenyans, particularly throughout this time when it’s wanting ahead to a comeback.
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Tourism and Wildlife CS Najib Balala says that the partnership won’t solely give attention to vacation spot advertising and marketing but in addition on showcasing the nation’s conservation efforts to the world;
“Our journey with Eliud Kipchoge as vacation spot ambassador commenced in 2020 proper after the Covid-19 pandemic was recorded within the nation. Eliud’s contributions to the nation through the years have been essential in guaranteeing that Magical Kenya is recognizable the world over. His position as vacation spot ambassador has been essential, particularly in the course of the interval when there was much less journey, he helped in creating consciousness concerning the vacation spot in addition to advertising and marketing and showcasing Magical Kenya to the world,” Balala mentioned.
“At present we kick-start the second section of the partnership which is able to give attention to conservation consciousness in addition to showcasing Kenya’s totally different choices and totally different circuits that the world ought to know. Eliud’s world profile, patriotism, ardour for the vacation spot, and conservation make him the best ambassador for Kenya and we hope that we are able to obtain this going ahead.”
Principal Secretary state division for tourism Zeinab Hussein says; – “I take this chance to thank Eliud for taking on the position, Eliud interfaces properly between the native and worldwide market which is essential for the vacation spot. We need to be sure that we arouse the curiosity of vacationers from the world over. “mentioned the PS
This second section will see Eliud go to extra circuits to advertise the vacation spot in addition to grace key Magical Kenya occasions that can give him a possibility to get an interface with key stakeholders in addition to improve his affect to develop the sector. Eliud is obsessed with conservation and matches into the sector’s agenda forward of the implementation of the Cop26 declarations targeted in mitigating local weather change
Basecamp Explorer manages unique safari accommodation camps in the Masai Mara and Mara Naboisho Wildlife Conservancy in Kenya. A global leader in sustainable tourism since its inception in 1998, Basecamp’s operations create community partnership development and long-term solutions for wildlife conservation while developing models for conserving nature and empowering the local community.
Leopard Hill in the heart of Mara Naboisho Conservancy is the newest camp in the collection. Four spacious deluxe tents and a family or honeymoon suite offer an almost 360-degree view of the surroundings and include a remote-control skylight over the beds, which provide an unhindered view of the African night sky. Also, in Mara Naboisho Conservancy, the collection includes Eagle View, which consists of nine spacious deluxe tents with en-suite bathrooms and a private terrace.
Bordering the Masai Mara National Reserve on the Talek River, Basecamp Masai Mara offers 17 tents, including two family tents. Basecamp Kenya camps have been designed to give travelers a taste of the different dimensions of being on safari, including exclusive wildlife safari experiences like night game drives, guided walking safaris, and authentic cultural interactions with the local Maasai people.
With direct flights to Kenya on Kenya Airways, it’s now becoming easier and more affordable for Americans to go on safari.
We talked to Svein Wilhelmsen, founder and chair of Basecamp Explorer Group, about the link between conservation and travel in Kenya.
What made you decide to start Basecamp Explorer?
Pure love for Africa and the passion that stems from that. People often talk about a life-changing moment, a moment in life when perspectives are changed, and futures are formed. In 1996, I was on holiday in Kenya, when I met Ole Taek, a Maasai elder. We talked late into the night sitting around an open fire under the savannah night sky. Ole Taek aired his worries about the future. He spoke of his worries of nature perishing faster every year. The local ecosystem was vanishing. And with that, their way of life would be under threat. Maasai tribes could not survive without nature around them. If you destroy the Maasai Mara, you destroy something that is irreplaceable.
A year later, inspired by the old man’s words, I launched an adventure travel company known today as Basecamp Explorer, a company with a mission to care for indigenous people; one that would leave a positive footprint in the places we operate and on the people whose homelands it would bring visitors to. Only two years later, in 1998, Basecamp Masai Mara opened. So, I would say that at the original core of what is now Basecamp Explorer Kenya was that personal relationship with Ole Taek, the Maasai elder, who educated me on the pressing need for long-term sustainable efforts to conserve wildlife populations in the Masai Mara region.
My passion for securing conservation land for wildlife has since grown in those 20 years past that small tract of land we used to open Basecamp Masai Mara. The next vision was to establish what is now called Mara Naboisho Conservancy– a 54,000-acre tract of land adjacent to the Masai Mara, which would serve as a community conservancy and allow wildlife populations to thrive and flourish. Mara Naboisho Conservancy opened in 2010, in collaboration with other tourism partners and the Masai landowners. Basecamp Explorer now operates four camps in Mara Naboisho Conservancy – Eagle View, Leopard Hill, Wilderness Camp, and a fly camp called Dorobo Mobile Camp.
Why is sustainability so important to you?
Because there is no alternative. Just look at the facts the scientists show us, of destruction – including biodiversity reduction. I see the devastating impact human encroachment, residential or commercial land development, industrialization, consumption of natural resources has on our wildlife populations.
Africa has lost at least half its wildlife population over the last generation, and 90–95% of its key species, such as elephants, rhinos, and lions, over the last hundred years. And the rate of wildlife depletion is accelerating – thus, the urgency to do something.
One smaller “wildlife oasis” stands out: the Masai Mara (Kenya) and Serengeti (Tanzania) ecosystem. This area contains only 1/1000 of Africa’s landmass but could be home to some 40% of the remaining larger mammals. These two national parks, which are joined together – with a country border that is not fenced – are thus indispensable.
How do you think Basecamp Explorer is different from other safari camps in Africa?
There are very many good ones! As a company, we don’t think of ourselves as competitors with other safari companies because we understand that to achieve large-scale change for the Masai Mara, for Kenya, or for African wildlife regions generally, we have to work alongside our competitors as wildlife guardian conservation partners.
Basecamp Explorer was the driving force behind the establishment of the Naboisho Conservancy, a community conservancy that was the result of a partnership with over 500 Masai local families, who offered us a lease – a privilege and opportunity – to utilize their rightly-owned property for tourism and wildlife conservation. We empower the local communities in the process and provide long-term income and revenue to them, which is critical for poverty alleviation in rural Kenya in and around the Mara wildlife ecosystem.
We believe that we cannot be successful in long-term wildlife conservation without the intentional collaboration with the Masai landowners and local communities. We simply cannot come in as outsiders and make decisions on land use without engaging the Masai, the local Kenyans in this region, to whom the land rightfully belongs.
Talk about changes you’ve made since the company was founded.
Since the company was founded, we have not just been working amongst ourselves as a singular tourism company but have teamed up with something called the Masai Mara Wildlife Conservancies Association (where I have the honor to serve as a member). The MMWCA is an association of all the other community conservancies which operate around the Mara region. Mara Naboisho Conservancy is one of many member conservancies in the Mara region—16 conservancies at present and expanding— protecting more than 350 thousand acres. Naboisho’s management structure and success as a conservancy has become a model for other conservancies and wildlife areas in the region.
There are lots of lessons we can share and also learn from the other conservancies and tourism partners with regard to wildlife conservation management.
Also, we have grown the number of properties under our management, from our first camp, Basecamp Masai Mara, to additional camps in the Naboisho Conservancy—Eagle View, Leopard Hill, Wilderness Camp, and Dorobo Mobile Camp.
Talk about the demographic of the traveler who stays at Basecamp. Has the profile of the traveler going on safari in Africa changed over time?
Scandinavians and Americans are our two biggest traveling markets. We are also seeing more young professionals traveling now, say 25-years old and above, so I would say that perhaps some of our safari market has diversified a bit and includes now younger people. We are also seeing what we might call “Conscious Travelers” – people who want to experience the best of safaris AND contribute themselves AND learn from us. People are looking for a more transformational journey when they come to us, and we are delighted to see that because that’s exactly what our mission is.