MKTE2022: Underpinning Kenya’s global attractiveness for investment in tourism development

While East African countries have shown collective strength in tourism development and value for money offerings for the global tourists, Kenyan stands out among its neighbours.

From its numerous breathtaking tourism attractions and destinations, world class facilities, passionate and efficient indigenous manpower, innovative product development, and most importantly, excellent marketing skills, Kenya, no doubt, is the first point of call for global tourists heading to the eastern part of Africa.

Moreover, it enjoys a robust domestic patronage, as well as international arrivals, which have been on the increase in the last decade until the pandemic struck in 2020.

However, the country’s marketing strength is evident in the many successful editions of Magical Kenya Tourism Expo (MKTE), the largest travel and tourism expo in East Africa, which the country leverages on to woo the world to her tourism nest.

For two years, following the outbreak of Covid-19 pandemic and its consequent impact, the Magical Kenya, did not hold.

While 2020 was impossible because it was the peak of the pandemic, the expo held virtually last year.

But there is excitement across the country’s tourism fraternity and the East African industry stakeholders as Magical Kenya returned for a physical meeting this year from October 5-7, 2022.

This year, over 250 exhibitors, international media and over 30 countries gathered at Bomas of Kenya, a multipurpose facility in the outskirt of Nairobi,…