Kenya Tourism Board Launches North American Marketing Campaign
Staff, 2022-09-08 22:02:12,
WHY IT RATES: To aid Kenya’s tourism recovery, the new, large-scale “Real Deal Kenya” lmarketing campaign, aimed at the North American market, will offer special flight booking options and itineraries with seven partner tour operators, suited to many different interests and budgets. — Laurie Baratti
The Kenya Tourism Board (KTB) has launched the first phase of a global marketing campaign in their strongest source market – North America.
The campaign – “Real Deal Kenya” – was developed to reinvigorate Kenya’s tourism industry by highlighting the wildlife, culture, and adventure activities available to the global visitor.
According to KTB CEO Dr. Betty Radier, the campaign is in line with the board’s strategy of making Kenya one of Africa’s top tourist destinations.
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“This is not only a very timely and relevant initiative, but also an important part of our strategy for attracting visitation from abroad, as we regain our stability from the impact of Covid-19 pandemic.” she said.
The digital campaign in North America – launched by media-buying agency Dalh-Mac Group, experts in travel marketing – in partnership with Sojern, utilizing their rich data partnerships to deliver a variety of video content and display banners to audiences actively seeking travel inspiration.
In partnership with Kenya Airways the campaign offers…
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