Johnnie Walker Blue marks Chinese New Year
Staff, 2022-11-24 11:10:20,
Diageo has collaborated with designer Angel Chen to produce a limited edition Johnnie Walker Blue Label bottle for Chinese New Year.
Shanghai-based Chen has designed a new bottle for the blended Scotch brand to celebrate the Year of the Rabbit, which begins on 22 January 2023.
Chen commented: “There’s a defiant energy to my illustrations which bring to life the vibrant spirit of the rabbit as it leaps across the design, symbolising how we need to keep moving forward, spreading goodness throughout the year to come.”
The rabbit symbolises mercy, elegance and beauty, as well as longevity in traditional Asian culture.
Playing into the brand’s ‘Keep Walking’ motto and campaign, Chen has depicted prancing rabbits bounding among mountainous peaks.
Chen also said she sought inspiration for her designs from master blender Emma Walker.
She added: “My work is often inspired by different generations, different genders and cultures coming together to create something fresh and new. These ideals echo the craft of Johnnie Walker, taking different types of whisky from different distilleries, with differing ages of maturation and blending them together perfectly to create a masterpiece – that is something I can relate to.”
Johnnie Walker Blue Label is created in small batches and comprises whisky sourced from across Scotland,…
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