IStock Unveils Visual Marketing Trends for 2023

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NEW YORK, Dec. 12, 2022 (GLOBE NEWSWIRE) — Amidst a new economic reality, companies of all sizes are finding ways of coping with new challenges. From large companies announcing mass layoffs to smaller businesses navigating increased prices, its effect on demand, and tighter margins; entrepreneurs and business owners are looking for strategies that offer guidance through these new struggles.

To help small and mid-sized businesses understand consumer sentiment amongst the current economic scenario, iStock a leading e-commerce platform providing premium images and videos at affordable prices, released a research report, led by its creative insights platform, VisualGPS, to guide and inform businesses marketing strategies ahead of 2023.

According to VisualGPS, consumers’ top world concerns rank between climate change, inflation, and increased costs of goods/services. More importantly, people continue to reconfigure and prioritize what well-being means to them, stating that on their life importance rank, the majority (63%) aims to have a better work/life balance, followed by improving their physical health (59%) and spending more time with loved ones (52%).

Furthermore, 80% of people appreciate when companies they do business with acknowledge the challenges they personally face. According to iStock’s visual experts, what this could mean for businesses in 2023 is a…