, 2022-11-18 02:00:00,
Hordur Sveinsson/Visit Iceland
Iceland is like Mars — if the Red Planet had hot tubs. That’s the cheeky idea behind a new pitch from Iceland’s tourism board, which says people don’t need a spaceship to see otherworldly sights like red rocks, black sand and subglacial volcanoes. Plus, they note, oxygen is abundant in Iceland.
To drive home the message, they launched a promo video and a space billboard with the tagline, “Iceland. Better than space.”
Space tourism has been making headlines for years now. But people can find a similar experience in Iceland — at a fraction of the cost and without the baggage of a large carbon footprint, Sigríður Dögg Guðmundsdóttir, head of Visit Iceland, tells NPR.
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