How Qalara is Bringing the ‘Inherently Eco-Friendly’ Products of South Asia to the World
Staff, 2022-10-26 08:00:00,
Aditi Pany grew up in India, the daughter of a first-generation entrepreneur (her father manufactured telephone exchanges) and an interior designer. She didn’t immediately follow in either of her parents’ footsteps; instead, “like most other Indians I studied engineering,” she recounted with a laugh.
But that degree came in handy. After getting her MBA at Stanford, she returned to India and spent the next decade in retail, just as ecommerce was taking off in the country. During that time, she helped to launch AJIO.com, serving as COO of what is now one of India’s largest fashion ecommerce sites.
“It was a really exciting high-growth time in India’s ecommerce journey, and it was a fantastic, enormous learning experience for me in ecommerce, supply chain, merchandising, digital marketing, all of that, but I hit a midlife crisis,” Pany said in an interview with Retail TouchPoints. “I started to ask myself, ‘What do I want to do for the next two or more decades that I’m likely to be working? Do I want to sell clothes or do I want to do more?’”
Spoiler alert, she went with the latter and it brought her full circle, back to the entrepreneurial and artistic roots of her parents.
In 2020 she launched cross-border B2B ecommerce platform Qalara, which connects Indian and Southeast Asian artisans, producers and manufacturers with buyers around the world and where she now serves as CEO. A key tenet of the platform is driving…
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