Hong Kong Tourism Board to Launch Global Promotions to Attract Visitors with Three Strategies
Staff, 2022-12-15 10:50:00,
Organises First Mega Familiarisation Trip for SEA Travel Trade Since Amber Code Arrangement Lifted
HONG KONG and TORONTO, Dec. 15, 2022 /CNW/ – The Hong Kong Tourism Board (HKTB) organised a mega familiarisation trip for about 60 Southeast Asia (SEA) travel trade representatives from Thailand, Malaysia, Indonesia, the Philippines and Singapore to allow them to experience in person Hong Kong’s new tourism appeals and winter festivity. As the Government lifted the amber code, the SEA delegation is the first inbound visitor group to fully enjoy Hong Kong’s dearly-missed cuisines and diverse experiences.
Mr. Dane Cheng, HKTB Executive Director, said, “It is glad to see the lifting of amber code arrangement for inbound visitors. It marks the opening of tourism doors of Hong Kong. Seizing this opportunity, HKTB presents Hong Kong’s brand new experiences to our overseas travel trade partners, whom we haven’t seen in a while, hoping that they will introduce brand new tourism products and share Hong Kong’s tourism appeal to visitors in their respective markets and bring them back to Hong Kong as soon as possible. The familiarisation trip today marks the milestone first step to our continuous efforts in inviting travel trade partners and media organisations in other visitor source markets to Hong Kong. We will also roll out a global promotional campaign with a view to teaming up with…
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