Could the B Corp Movement Change the Way We Travel?
, 2023-01-20 08:34:11,
The sun shines through the window of Raffaele Di Biase’s house as we speak about his homeland. It’s January, but in Chilean Patagonia it’s the height of summer. “Here we have glaciers, volcanoes, temperate rainforests, mammals, birds, rivers, lakes,” says Raffaele. “This is our office and our home. That we have the chance to share it through tourism is a privilege – but that also comes with a responsibility to protect the landscape.”
Di Biase is a naturalist with more than 10 years experience guiding expeditions, from the sunshine of the Galapagos islands to the ice of Antarctica. He’s also the author of several books on the flora and fauna of Patagonia, and in 2009, founded BirdsChile, a tour operator focused on regenerative wildlife excursions.
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Raffaele believes that when implemented correctly, tourism is one of the most powerful tools available for protecting environments and cultural heritage.
The issue is that when it’s not implemented correctly, tourism can have the opposite effect. It can lead to the destruction of nature, to the exploitation of people through tourism leakage and to displacement. So in the era of greenwashing, how can consumers cut through the noise and ensure their money is going where they think it…
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