#BizTrends2023: More heart – a micro trend that will make a mega difference
Staff, 2023-01-09 00:09:47,
The last few years have been grueling in the advertising sector. Faster turnarounds, more channels, lower fees, less patience, less face-to-face, more loneliness, longer hours, more planning yet less creativity. More for less. Consequently, lower quality, more compromises, less heart.
Mental health out of the shadows
Luckily, one of the better outcomes of the Covid crisis, was that mental health came out of the shadows. People realised that their colleagues or suppliers were taking strain, and they stopped to ask.
Programmes were initiated to help people get help. Mental health check-ins took place before Teams calls started. Online initiatives to monitor the happiness and health of teams were developed and implemented to build resilience and “employee well-being strategy”. People who were struggling were given the attention and resources they needed to cope and remain productive.
Handle with care
Accenture Song’s Fjord Trends has identified “Handle With Care” as one of its five major trends. “Care has moved centre stage” he says.
“We have seen the rising importance of self-care. The pandemic has wreaked havoc on mental health around the world. The amount of time and attention now devoted to caring for the well-being of colleagues has likely increased.
“Compassion and grace in the face of a colleague’s struggles—such as mental health issues, grief, or a sudden disruption through illness—have become normalised. The responsibilities around self-care and caring for…
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